Blog Post #3

1. Berger claims that advertising inspires dreams within consumers. Consumers see an advertisement and see a standard of life, making it feel like that is what they should aspire to achieve. This is significant because it can shape many people’s goals, seeing publicity and thinking they should achieve exactly that.
2. The differences behind the theme of oil paintings vs publicity is important because it shows the difference between the purpose of the both. It shows that publicity images are produced to specifically target dreams and cause certain feelings within people.
3. One dream Berger mentioned was “the dream of a faraway place.” Publicity related to this uses imagery to manipulate consumers in many ways. By showing the feelings of the people within the images, etc. For example, an advertisement for a vacation might show people very comfortably relaxing while seeming extremely pleased, smiling, etc. This inspires a dream within the consumer by making them feel the desire for that setting.