Category Archives: Blog Post #7


Blog Post #7

When Kruwoski says, “the marginal-the rejected-the repressed-is whatever the powerful have decided is of no use at the moment.”, he states that society has control over the components exposed in the world and chooses what they do with it. Apart from citizens, corporations and programs are in charge of making it popular, disliking it, or updating it due to lack of appreciation or old quality. Kruwoski also describes that there is something powerful in recovering what power has rejected which refers to society. This idea shows the community has two types of people, the ones who go with the flow and are part of what the majority are into at the moment and the ones interested in the shadows. These people are open to maintaining different expectations and accept a variety of tastes.

Kruwoski comments that being surprised by music happens when you find tunes similar to your past experiences with music. This procedure occurs through digital corporations that can predict future likings due to recent history. Still, at the same time, it prevents you from having new and original experiences. Oppositely, discovering music is the process of having contact with new horizons where you can explore freely with no idea of what conforms to it.

The music experiences from Forced Exposure are songs extracted globally and give many users a chance to create new expectations in music and expand their music taste. Music organizations like Spotify only offer you themes related to your taste in music and stay inside your music bubble due to a computer programmer controlling the app.

Blog post #7

Krukowski says, “the marginal-the rejected-the repressed-is whatever the powerful have decided is of no use at the moment.” means that larger companies have a power to decide whether a sound is socially accepted thus having a higher or lower value. This creates a social construct between these companies and the music producer on how their music should sound. Krukowski then asks, “But might it not be a key to alternate approaches-to art, to society-to power itself? This shows that the social construct can prevent a music from being produced, thus hindering an artist from creating different forms of art / expressing themselves, because it did not meet the criteria. 

In order for digital corporations to keep the user engaged, they allow the user to discover similar music and sound that seems familiar to them. This attracts the user and allows them to explore the product and use it more often. When a corporation surprises a user, the user might not like the product, thus lessening the use of the product since they don’t get the experience they were looking for. The product might not also spark an interest to the user when surprise compared to when they are given products they are familiar and comfortable with.

The music listening experience enabled by forced exposure is different from those that Paul Lamere is working on with platforms like Spotify because in force exposure it allows different artists/music to be discovered. Force exposure distributes music from all over the world while platforms like Spotify have classified music that catered recommendations to the user. In this way, users only discover similar artists and music based on their algorithm.


Blog Post #7

There are songs that we have only heard once or twice some we haven’t even heard at all. The reason being that they are “The marginal-the rejected-the repressed is whatever the powerful have decided is no use at the moment”. The marginalized would be the songs that the popular society has casted aside and deemed inappropriate for the era. Eventually all music gets retired but the marginalized art get put away before its time. Music shows who the powerful and the marginalized are. The powerful would be the popular demand the ones society feels have more of an influence.

Forced Exposure is an independent music distributor. At Forced Exposure Jimmy Johnson and his employees encounter over fifty thousand titles each week one hundred new titles arrives. They take the time to listen to each new song, he feels that distribution has a responsibility to give attention to each artist and not just scan over the piece of work. Forced Exposure is like a “deceased magazine” giving 75,000 words a week describing each record listened to and full detail printed catalogue offering recommendations of the new songs they have heard that month.  Forced exposure in comparison to Spotify involves more of a human interaction.

With Spotify you are not left scrolling through music there’s an algorithm to recommend music based on what your mood is or what your believed interest are no one at the company is actually listening to the music being recommended to you. Most of the songs are overlooked the recommendations will more likely be the songs that are currently more popular so songs that you would like you would never hear, all because of the songs played during one mood you were in while looking for music to listen to or what may have been your interest that you are no longer interested in. The algorithm being used also present music with acoustics similarities so your left listening to music that almost sounds the same but just have different artist. This way of recommending ensures that you are not surprised by music.

Surprise is not very helpful to many corporations. The idea is to find you something that you are comfortable with not to surprise you with something you’ve never heard and you become disinterested. You want to hear something that you may like even just enough to keep it playing to the end. Discovering music with Spotify, Apple Music, Google Music, or similar applications the goal is find you new music that you have not heard, but are more likely to like because it sounds like the other songs that are in your collection.  The music is familiar so it’s not surprising. Since today era is so technical it makes it so much easier for ad trackers to tally what catches our attention.

Blog Post #7

  1. There’s something powerful in re-cooperating what power rejects because it feels like something sacred. There is the uncertainty in finding value & meaning; “finding treasure in another man’s trash.” Meaning that may have never been found.
  2. Specific preferences and social agendas vs. what other, less powerful people find meaning is how music indicates differences between the powerful and the marginalized.
  3. Surprised is coming to find something you might have never given the chance to feel actually turning out to be something you may come to enjoy. Discovering is more feeding an existing preference or “sounds like something [you’ve] heard before.”
  4. Forced Exposure allows you to find novel cross-breeds of stimuli that one may come to appreciate. Spotify is more algorithmic in supplying a certain pattern of music a user tends to already come to like on a concurring basis. We can not get out of our sensational comfort zones if it’s never left or explored.

When Kruwoski says, “the marginal-the rejected-the repressed-is whatever the powerful have decided is of no use at the moment.” Hes trying to tell us that as the days pass by things change in the world an there are advancements made in alot if things such as music and technology. Like back in the day in order to get music you would have to go get cds at stores and music wasnt available like it is today online. Today music is available on apple music, spotify, and youtube because back then this luxury wasnt available.


The big difference that Krukowski affirms between being surprised by the music is like listening to songs that we have not heard before. When we listen to a song for the first time we often are surprised at what we are hearing. Since we have never heard it before we feel out of place cause we arent acustomed to listening to that. And then when we are discovering music we know what we are getting ourselves into so we arent that shocked or surprised by what we hear.

Forced Exposures is different from other platforms because it helps you explore different music and artists. It provides you with different songs to choose from. However on a app like spotify there is an algorithm put into place that gives you and recommends you songs that you like or are similar to songs you have listened to.

Blog #7

Krukowski explains there are always things evolving such as music and ways of discovering new music. He explains how music nowadays is all based on what’s popular and what’s not which prevents us from exploring new sounds because of new technology. Big corporations such as Spotify decipher what’s popular which not only affects people from discovering new underground sounds but also restricts us to new sound,ideas,views.etc.

Krukowski believed discovering music is to expand your knowledge of music, unlike being “surprised” prevents people from doing so by only showing us information we’re already familiar with. For example Spotify’s discovery feature gives people a chance to not always listen to what they’re used to but something with a new similar sound.

Forced exposure plays music not only related to what you listen to but all types of different music unlike Spotify Paul creates a “discover” feature which also helps people explore new music but only based on their playlist which doesn’t help people expand their knowledge of music as much as Forced Exposure does.


Blog Post #7

At the beginning of the episode, Kruwoski says, “the marginal, the rejected, the repressed is what the powerful have decided is of no use at that time.” What Kruwoski wants to tell us by this question is that things in the world change as time passes. For example, music is currently digitized, and we can get it simply by clicking on the different applications. We already have music closer to homes like on phones, computers, and smart TVs. It is no longer necessary to go to a store to buy a CD to listen to music. However, Kruwoski also highlights that we forget other ways of interacting with music with these technological advances. Music indicates the difference between the powerful and the outcast in many ways. An example of this is that mainstream artists are given better opportunities, but lesser-known artists are denied opportunities to prosper.

The difference that Krukowski affirms between being surprised by the music is like listening to songs that we have not heard before. However, they can be songs that are good or even better than expected. However, when we discover music, it may be different than what we are used to hearing. These experiences give us different types of sensations. They can be feelings of satisfaction or pleasure. User experiences are of great importance for music platforms, as they can provide relative answers about the music that users are looking for.

Forced Exposures is different from other platforms because they create different experiences to identify users. Forced Exposure provides us with additional songs and artists that users can choose from. However, Spotify uses algorithms based on the music we have searched for. These algorithms create a list of music based on what we might like by giving us a more comprehensive range of unknown music.

Blog Post #7 by Wendy Figuereo Mota

Many may think that when Krukowski says “The marginal, the rejected, the repressed, is what the powerful have decided that it is not useful at this time” He was not referring to the antiques that are not available anywhere, which in themselves are art. But I must say that before mentioning this, Krukowski gave us an explanation of a phrase by a revolutionary person, giving us an understanding that old things have great value. He wants to get at the fact that with the marginalized, society can have different perspectives, tastes and ideas.

The powerful are what everyone appreciates. On the other hand, the marginalized are what only a few detail-oriented people appreciate. According to Krukowski, being “surprised” is not helpful. For social platforms, it would be chaos, and for auditory platforms, it could be as bad as it is good. But “discovering” offline, Krukowski says, would be as calm and easy as going to a bookstore. For him, this is important because the difference is that when you go to a physical space, you enter another world. On the other hand, when you enter a web browser, there is no one else. There is only you and the algorithm. Your level of learning is limited because you only find the answers to your questions.

The big difference in music listening between the ones enabled by Forced Exposure and the ones that Paul Lamere works on with platforms like Spotify is that Forced Exposure discovers music from around the world and allows you to explore beyond your expectations. But on platforms like Spotify, what happens is that it works with an algorithm that recommends songs similar to the ones you like (basically, it’s predictable), limiting your right to explore and discover beyond the world of music.



Prompt for Blog Post #7

  • At the beginning of this episode, Krukowski asserts, “the marginal-the rejected-the repressed-is whatever the powerful have decided is of no use at the moment.” What does he mean by this statement? He goes on to ask, “But might it [the marginal-the rejected-the repressed] not be a key to alternate approaches-to art, to society-to power itself?” (“Marginalized” is an adjective that describes a person, group, or concept that is treated as insignificant or peripheral.)
  • What is he trying to get at with this question? How does music indicate the differences between the powerful and the marginalized?
  • What distinctions does Krukowski draw between being “surprised” by music and “discovering” music? What are the differences between these experiences and according to Krukowski, why are they important?
  • How are the music listening experiences enabled by Forced Exposure different from those that Paul Lamere is working on with platforms like Spotify?