Category Archives: Blog post #3


Blog Post #3

1. According to Berger, publicity influences consumers to persuade them to a new transformation where people are portrayed as leveled-up citizens who will stand out in society and cause envy around them. Envy composes what glamour is about, and looks are based on it, making people want to look that way and achieve their dream of being part of that chain with no exceptions.
2. The difference between these two topics is that oil painting is to appreciate the beauty of things according to what you have, while publicity is all about selling, making the customer desire to have them aspire to become part of that lifestyle. In addition, these two are essential because they increment appreciation and value of things and persuade society to get them.
3. The dream of later tonight portrays satisfaction starting from people having fun with alcohol included leading to a specific event; therefore, its imagery makes the audience incorporate this new way of living, including freedom and no compromises.

Blog Post #3

  1. Berger claims that publicity stimulates our imagination either through memory or anticipation, and that it is the process of creating glamour.By using publicity as inspiration, we can fantasize about what we want to achieve and make an effort to obtain it.People are more likely to ask for good money and improve their quality of life when they are introduced to a new way of life as a result of publicity.
  2. The owner’s goods are shown in oil paintings, and they are real to him. However, publicity displays our aspiration of being who we want to be. These distinctions are significant because they provide us with a different perspective. We examine oil paintings and advertisements from several perspectives so that, when we encounter advertisements depicting products or even a life we fantasize about, we are motivated to struggle for a better existence rather than envy the superior in oil paintings.
  3. Berger constructed a lifelike setting in the dream of later tonight in which we are a part of a good life and everyone is happy. People are surrounded by gourmets and alcoholic beverages, and they are all having a great time. Customers are manipulated by the imagery by showing them what their dreams should be. For customers, this is an immersive experience.

Blog Post #3

  1. According to Berger, advertising influences consumers by giving them a dream of a glamorous life. The reason why this is significant is that consumers believe that in order to live a glamorous life they have to purchase the advertised product. Advertisements feed a dream to consumers that “you are what you have”, as Berger had stated and it makes people consumerists. This is pivotal because those who cannot buy the advertised product don’t feel as if they are worthy or have “made it in life”.
  2. The difference between oil paintings and advertisements is important because of the purpose behind them. For example, oil paintings are used for art and to celebrate what has already been possessed. However, when producing advertisements, the intent is to create envy and convince us that if we purchase something our life will be just as glamorous.
  3. One of the dreams Berger mentions is the skin dream. Advertisements on TV, social media, magazines, etc. make us believe if we purchase a product, our skin will be just as clear and beautiful as the model in the photos and we’ll have a glamorous life. In reality, when producing these advertisements they use enhancement features such as photoshop and editing, and it’s a very great chance the model has never even used the product. Just like the saying, “the grass is always greener on social media” it is the same with advertisements.

Blog post #3

1. According to Berger, he mentions that publicity stimulates our imagination either by way of memory or anticipation and is the process of manufacturing glamour. We can dream about what we pursue and effort to achieve by the inspiration of publicity. Moreover, publicity incentivizes people to make good money and improve their quality of life by introducing them to a new way of life.

2. Oil painting shows what the owner already has and the possessions were real to him. However, publicity pictures reveal to us the dream about what we aspire to. These differences are important because they offer us a new way of seeing. We look at oil paintings and publicity in different views so that when we see publicity that shows the items or even the life we fantasize about, let us have the motivation to fight for a good life instead of envy the superior in the oil paintings.

3. In the dream of later tonight, Berger created a lifely scene in which we are part of a good life and everyone is pleased. People are surrounded by gourmets and alcohol and are all enjoying the wonderful life. The imagery manipulates consumers by showing them what their dreams are supposed to be. That is an immersive experience for consumers.

Blog Post #3

Advertising images draws attention to emptiness that an individual did not know existed within themselves. The images may have just caught a consumer’s eye for just a few seconds but if it’s appealing enough the few seconds is all a producer needs. The advertising image’s purpose is to give the idea that purchasing the product would give the consumer a sense of fulfillment and bring them joy. John Berger refers to the publicity as “an alternative life”. The ads create envy you want what that person has in the picture, you want to feel how they feel but you can’t because you’re missing what they have, or you are not where they are. In the earlier years before the publicity there was the oil paintings which showed where a person was already in their life vs the ads which show where you want to be. Some advertisings impersonated or incorporate the paintings both showing a way of life that you do not live. What separated images from the paintings was the publicity gave instruction whereas the oil painting was just used to flaunt never showing how to reach the status of the owner. The advertising images played with one’s fear of deficiency of money as well never too much to make you scared but to urge “each of us to scramble competitively to get more “as John says. There was a dream being proposed a dream of the items touching your skin. That having such item against your skin will make you look better and creates a desire to feel the fabric against your skin playing with the desire to touch. The publicity gives a consumer either a sense of joy from an object or happiness of being in a particular place. It made sure to also show that if you did not have the glamour you became “faceless, almost non-existent” and no one wants to be irrelevant in society, so you feel compelled to buy the producers product.

Blog Post #3

    1. According to Berger, “publicity”–what we would call advertising–images influence consumers by “images of an alternate way of life.” Berger describes how publicity influences people to shop for more items that present themselves as richer or glamorous. Berger goes on to explain that we are spending money on things we do not need because glamor comes from the eye and the mirror. The same background the photographers are using for their publicity pictures is the same as the oil paintings. The models used in the pictures replaced the goddesses in the oil painting. When people owned these paintings “glamor” didn’t exist. 
    2. Berger argues that oil painting “showed what the owner was already enjoying among his possessions and way of life;” “it enhanced his view of himself as he already was.”  Whereas publicity pictures, “appeal to a way of life that we aspire to or think we aspire to.” These differences are important because when people see publicity they want to be just like them. They want to fit that same “glamorous” lifestyle to feel enviable. We spend more money to fit the description that we witness from models, high-end products, and gorgeous backgrounds. In the past, these oil paintings represented the owners because they were already from a higher class and wealthy. The productions of images for “publicity proposes to each of us in a consumer society that we change ourselves or our lives by buying something more.”
    3. In “The Dream a Far Away Place”, Berger basically explains how fantasy is far from reality. It creates a different world for the consumer. This world is the life consumers aspire to achieve. Advertisement basically manipulates consumers with empty promises to gain value. We are so tempted to fit ourselves in this fantasy because reality doesn’t compare. We as people are dreaming of this fantasy being our world so they can become more glamorous and desirable.

Blog Post #3

1.Advertising, according to Berger, fuels customers’ fantasies. When consumers watch an advertisement, they perceive a level of living, and they believe it is what they should strive for. This is crucial because it has the potential to influence many people’s aspirations, since others may see publicity and believe they should accomplish the same thing.

2.The distinction between the themes of oil paintings and publicity is significant because it demonstrates the difference in the purposes of the two. It demonstrates that promotional pictures are created to particularly target dreams and elicit various emotions in people.

3.“The dream of a faraway place” was one of Berger’s dreams. The imagery used in this public relations campaign is used to influence customers in a variety of ways. By displaying the emotions of the individuals in the photos, and so on. Advertisements may depict individuals relaxing quite comfortably while appearing highly delighted, smiling, and so on. This creates a dream in the consumer’s mind by making them want to be in that situation.


Blog Post #3

  1. According to Berger, publicity images influence consumers because it shows an alternative way of life. Publicity images make one desire something glamorous which results in an enviable attitude. It plays on fear of not being desirable, thus becoming “faceless, almost nonexistent”. Possessing these glamorized objects often conveys one’s life better than before because of the dream they promise. This is significant because it shows how publicity influences consumers and how one should live. This creates a mindset of how these glamorous lifestyles can change our lives by buying these objects.
  2. The difference between oil painting and publicity photography is important because it shows a shift of how an artwork/image is being conveyed. The production of images for publicity shows a contrast on the promises that these products offer. While these products are being produced by factory workers who often work with harsh environments such as exposure to chemical and other factors, these products for example, fragrances which advertise being desirable and often showing sensual images, creates an illusion of a better life.
  3. The dream of later tonight shows people thriving and the satisfaction of being surrounded by pleasure. The alcohol conveys an occasion in which one can relax and put all worries aside. People are having a great time as the sexual tension between you and your partner grows. The use of imagery manipulates the consumers because it shows a lavish lifestyle where the consumers are seen celebrating with intimate friends. It creates a desire where life seems perfect and a diversion from reality. The images create a sense of euphoric feeling that lingers throughout the dream.

Blog Post #3

1-According to John Beger, advertising is used to achieve higher sales and capture customers’ attention. We carry in our mind the images that advertising shows. We can even see them in our dreams. Advertising proposes that we change our lifestyle if we buy a product that we will not even use. We purchase the products only because the person presenting them had a transformation, and we want to have it too. Advertising does that if we buy the products they offer, we will change our lifestyle by obtaining them. Showing us happy people sends a message that we need that product to have a life-like these people.

2- According to John Berger, oil paintings began with events from the life of their owner. In these paintings, you can see the wealth or current achievements of its owner. However, this does not include how he obtained such wealth. They don’t offer anything. It just shows what they already have. However, advertising shows us the perfect life we want to have, persuading us to obtain their services or their products “since we can thus obtain a full life.”

3- John Berger spoke of three dreams, the one that caught my attention the most was “the dream from later tonight.” In this particular dream, advertising is shown with very colorful vivid images, emphasizing that everyone is smiling. All people enjoy the products that surround them, and above all, they are products that give off pleasure. These products can attract you in a way that can show that our way of life is glamorous.

blog post #3

  1. Berger explains that publicity influence consumers by showing them that there is another way of life, compared to theirs. Consumers who see these advertisements everyday are giving them hope to achieve that “new way of life”. This is significant because this shows how they, the consumer, have an opportunity to make that change in their lives.
  2. The differences between oil painting and publicity are their intent. Oil painting are specifically used for art. It supposed to be admired by others and be a part of a larger conversation. Berger mentions how oil painting are used to show the possessions you already have. Whereas publicity is used to sell. Even though we do notice in the episode and Berger explains that certain art pieces are being used to in advertisement to influence the consumer. Publicity aspires the consumer to achieve that different lifestyle.
  3. One of the dreams that Berger stated was the “later tonight”. This dream is used by getting the attention a single consumer. That without this product you are jeopardized the love life you want. Or showing that without this product you and your partner can’t achieve this type of happiness with one another. It manipulates the consumer by prying into their relationship status and make them rethink how can they also be that happy as well.