1-According to Berger, advertising imagery influences consumers in the way they either desire or envy what they are seeing. This is significant because people live with a lot of advertising around them and this affects them if they don’t have enough to get it, ending up at a point of collapse because they don’t have what others do.

2-The differences between oil painting and advertising photography are important because painting shows you what you have and the appreciation you have for it, but advertising photography simply modifies what you have to show it as something new so that you want to acquire it as if it were something necessary. What it reveals about the production of images for advertising is that they are little deceptions by companies to make you want their products.

3-Advertising uses the dream of a faraway place in images of people on a small vacation on the beach, in a resort, or even in another country to manipulate consumers that they too need it to be happy.