1.Advertising, according to Berger, fuels customers’ fantasies. When consumers watch an advertisement, they perceive a level of living, and they believe it is what they should strive for. This is crucial because it has the potential to influence many people’s aspirations, since others may see publicity and believe they should accomplish the same thing.

2.The distinction between the themes of oil paintings and publicity is significant because it demonstrates the difference in the purposes of the two. It demonstrates that promotional pictures are created to particularly target dreams and elicit various emotions in people.

3.“The dream of a faraway place” was one of Berger’s dreams. The imagery used in this public relations campaign is used to influence customers in a variety of ways. By displaying the emotions of the individuals in the photos, and so on. Advertisements may depict individuals relaxing quite comfortably while appearing highly delighted, smiling, and so on. This creates a dream in the consumer’s mind by making them want to be in that situation.