According to Berger, how do “publicity”-what we would call advertising-images influence consumers and why is this significant?
“Publicity”- what we would call advertising images influence consumers by giving them a desire to have what is being advertised by the way it has been shown to its audience. I believe this is significant to the influencers because it secures buyers and their money although the consumer is only left with the fact of having spent their money.
- As he compares oil painting to publicity (advertising) photography, Berger argues that oil painting “showed what the owner was already enjoying among his possessions and way of life;” “it enhanced his view of himself as he already was.” Whereas publicity pictures, “appeal to a way of life that we aspire to or think we aspire to.” Why are these differences important? What do they reveal to us about the production of images for publicity?
The differences between oil painting and publicity is important because an oil painting was made to be much more natural in a sense that it was based on the creator’s reality while publicity is created to sell you a dream you are convinced to buy. This reveals that the production of images is used for publicity to convince consumers to spend their money while presenting false advertisements
- Choose one of the “dreams” he offers or think of your own. How does this dream offered by advertising use imagery to manipulate consumers?
“The dream of a faraway place” uses imagery to offer people a thought of freedom and peace to a getaway place whether is mentally or physically such as taking a flight or just having a spa day. People believe to find peace peace and relaxation this way forgetting they have to come back to reality .
