1. According to Berger, he mentions that publicity stimulates our imagination either by way of memory or anticipation and is the process of manufacturing glamour. We can dream about what we pursue and effort to achieve by the inspiration of publicity. Moreover, publicity incentivizes people to make good money and improve their quality of life by introducing them to a new way of life.

2. Oil painting shows what the owner already has and the possessions were real to him. However, publicity pictures reveal to us the dream about what we aspire to. These differences are important because they offer us a new way of seeing. We look at oil paintings and publicity in different views so that when we see publicity that shows the items or even the life we fantasize about, let us have the motivation to fight for a good life instead of envy the superior in the oil paintings.

3. In the dream of later tonight, Berger created a lifely scene in which we are part of a good life and everyone is pleased. People are surrounded by gourmets and alcohol and are all enjoying the wonderful life. The imagery manipulates consumers by showing them what their dreams are supposed to be. That is an immersive experience for consumers.