Blog Post #3

  1. Berger claims that publicity stimulates our imagination either through memory or anticipation, and that it is the process of creating glamour.By using publicity as inspiration, we can fantasize about what we want to achieve and make an effort to obtain it.People are more likely to ask for good money and improve their quality of life when they are introduced to a new way of life as a result of publicity.
  2. The owner’s goods are shown in oil paintings, and they are real to him. However, publicity displays our aspiration of being who we want to be. These distinctions are significant because they provide us with a different perspective. We examine oil paintings and advertisements from several perspectives so that, when we encounter advertisements depicting products or even a life we fantasize about, we are motivated to struggle for a better existence rather than envy the superior in oil paintings.
  3. Berger constructed a lifelike setting in the dream of later tonight in which we are a part of a good life and everyone is happy. People are surrounded by gourmets and alcoholic beverages, and they are all having a great time. Customers are manipulated by the imagery by showing them what their dreams should be. For customers, this is an immersive experience.

1 thought on “Blog Post #3

  1. Jordy Peguero

    That’s very interesting, the take on how advertisements that can hit our value systems can influence our motivation to continue our never-ending existential struggle for a superior life. I agree that ads can have such an impact on a large portion of individuals.

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