Blog Post #3

1. By giving consumers a dream, by engineering desire, by creating an sensation of glamour, one party can successfully profit off of another’s attention. In this way, it makes the consumers believe they are gaining when in actuality, they are withdrawing their money and fulfilling the desires of the advertisers.
2. The shift in focus goes from imagery produced for or by a person who has happened to be born as a high ranking member of society to appealing to modern dreams of becoming that someone who is living an enhanced life. This modern ideal invites potentially the entire populous this new imagery targets to live similarly to the higher status individuals in their society. This reveals the notion that publicity is made to satisfy a probable desire of the society it targets.
3. The dream of buying your way into a happy life, attracting people, and easily obtaining desirable social circles is one Berger states that is offered by publicity. Playing on the desires of consumers can get them to act in ways which they could regret doing down the line, but is effective at fulfillng their immediate “needs”.