blog post #3

1. Berger explains that publicity influence consumers by showing them that there is another way of life, compared to theirs. Consumers who see these advertisements everyday are giving them hope to achieve that “new way of life”. This is significant because this shows how they, the consumer, have an opportunity to make that change in their lives.
2. The differences between oil painting and publicity are their intent. Oil painting are specifically used for art. It supposed to be admired by others and be a part of a larger conversation. Berger mentions how oil painting are used to show the possessions you already have. Whereas publicity is used to sell. Even though we do notice in the episode and Berger explains that certain art pieces are being used to in advertisement to influence the consumer. Publicity aspires the consumer to achieve that different lifestyle.
3. One of the dreams that Berger stated was the “later tonight”. This dream is used by getting the attention a single consumer. That without this product you are jeopardized the love life you want. Or showing that without this product you and your partner can’t achieve this type of happiness with one another. It manipulates the consumer by prying into their relationship status and make them rethink how can they also be that happy as well.