Krukowski says, “the marginal-the rejected-the repressed-is whatever the powerful have decided is of no use at the moment.” means that larger companies have a power to decide whether a sound is socially accepted thus having a higher or lower value. This creates a social construct between these companies and the music producer on how their music should sound. Krukowski then asks, “But might it not be a key to alternate approaches-to art, to society-to power itself? This shows that the social construct can prevent a music from being produced, thus hindering an artist from creating different forms of art / expressing themselves, because it did not meet the criteria. 

In order for digital corporations to keep the user engaged, they allow the user to discover similar music and sound that seems familiar to them. This attracts the user and allows them to explore the product and use it more often. When a corporation surprises a user, the user might not like the product, thus lessening the use of the product since they don’t get the experience they were looking for. The product might not also spark an interest to the user when surprise compared to when they are given products they are familiar and comfortable with.

The music listening experience enabled by forced exposure is different from those that Paul Lamere is working on with platforms like Spotify because in force exposure it allows different artists/music to be discovered. Force exposure distributes music from all over the world while platforms like Spotify have classified music that catered recommendations to the user. In this way, users only discover similar artists and music based on their algorithm.